Media Training | by 21up
Become a communication pro – Confident in front of microphone and camera – Learn from the best
Our communication trainers have worked as journalists, editors, editor-in-chiefs, press officers and communication managers for many years – this guarantees authentic interview and question scenarios at every investigative level (specifically on typical issues in the healthcare sector such as price negotiation, pharmacovigilance, side effects, high-price discussions, crisis communication).
Media Training | by 21up is suitable for
- Executives in the healthcare industry
- Press officers, company spokespersons, PR managers
- Spokespersons
- Scientists and experts who want to/need to appear in the media
- Anyone about to take their next career step with increasing management and communication responsibilities
Interview examples of dos and don’ts (German)
The great classic football interviews
Got himself into it – When satirists pose as journalists
(Very) short answers, big effect
Not like that – Better to be in top form for the interview
Sources of videos: ARD, ZDF, ORF, FC Bayern TV, YouTube
Training content of Medientraining | by 21up
- Media Training | by 21up is exclusively held in German
- Realistic interview exercises: We simulate authentic interview scenarios – from press conferences to critical live situations
- Numerous interview examples with conveyance of the Dos and Don’ts
- Core messages with impact: We help you get to the heart of the matter, formulate it clearly and anchor it with images
- Strategic handling of critical questions: Learn alternatives to “No comment”, bridging techniques and argumentation strategies for difficult situations
- Your impression on camera & microphone: Body language, facial expressions, tonality – We analyze your appearance and optimize it for more sovereignty
- Scientific foundations: Our training is based on established communication psychology approaches and measurable success criteria
- Video analysis with detailed feedback: See, understand, improve – for your convincing media performance
- Evaluation using structured analysis
- Development of perfect wordings (proactive statements and reactive Q&A)
- AI simulation of critical articles based on your performance
Feedback from our customers